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Renault Color Manifesto

Color Manifesto at L’Atelier Renault on the Champs-Elysées.
Unlike Manfred Mann we weren´t blinded by the light… So for our friends from WHITEVoid, we coded and created the overall shape for the light installation.

L’Atelier´s Color Manifesto is giving visitors an opportunity to experience the cars of the future through an exhibition on the theme of design. Color Manifesto brings together the six concept cars expressing the renewal of the design.

Color Manifesto brings together the six concept cars expressing the renewal of Renault design. They materialize the design brand strategy based on the human lifecycle. This lifecycle is represented by a six-petal daisy, each petal corresponding to a a key moment in life (falling in love, being a couple, starting a family, etc.).

For each petal, Renault has designed a car reflecting the needs of that specific stage in life.

And you wanna know what? It is amazing!

Work
Parametric Coding – Overall Shape
Credits
WHITEvoid interactive art & design

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